For years, Joe ran his business the “break/fix” way. Printer stops working? “Unplug it.” Internet goes down? “Call Steve from the hardware store—he’s good with routers.” Server crash? “We have backups, right? …Right?”
His desktop had more sticky notes than files. He used the same password for everything. (“Buckeye123” if you're wondering.) And whenever someone said “cloud,” he instinctively checked the weather.
It was a Tuesday. Of course it was a Tuesday. Joe was prepping for a pitch to a new client—the kind of deal that could really take the business up a level. He opened his laptop, clicked on the presentation, and…
Nothing. Blue screen. Fan blowing like a jet engine. His heart sank.
The client meeting was in two hours. His files were nowhere to be found. His stomach made the noise his hard drive should’ve made. That’s when Joe finally admitted: “I can’t do this anymore.”
Joe called us. Not in a panic this time—well, maybe just a little. But this time, he was ready to hand over the reins. We took it from there.
No more lost files. No more frantic unplug-replug rituals. No more half-working laptops duct-taped together with hope. Now Joe focuses on running his business—not running cable under his desk.
He’s even started bragging about his IT setup at networking events. (We heard he used the phrase “real-time endpoint detection” the other day. We’re so proud.)
Business leaders wear a lot of hats. But “IT guru” doesn’t have to be one of them.
When you partner with a managed service provider like Cloud Cover, you get peace of mind, predictable costs, and a support team that knows Ohio businesses like the back of their Buckeye-emblazoned hand.
Many businesses shift to an MSP when managing IT internally becomes overwhelming or inefficient. As the company grows, DIY setups often struggle with increasing complexity, rising costs, and the need for specialized cybersecurity or infrastructure support. An MSP offers skilled professionals and scalable solutions which relieve that burden.
Partnering with an MSP provides predictable, fixed-cost IT services instead of unpredictable internal expenses like hardware, staffing, or maintenance. It also gives access to a full team of IT experts, improves system reliability through proactive monitoring, enhances security, and allows business owners to focus on core operations rather than IT issues.
MSPs often offer enterprise-grade security services - including firewalls, threat monitoring, regular patches, backups, and disaster recovery - which many small or mid-sized businesses cannot build in-house. This significantly reduces the risk of data breaches, downtime, or loss of critical business data.
Yes. Because MSPs offer flexible, scalable IT infrastructure, businesses can easily expand or modify their IT resources as needs change - for example, adding more users, cloud capacity, or security features - without major upfront investment or hiring.
DIY IT may work for a very small business with simple needs and minimal risk. But as soon as the business grows in size or complexity - more users, data, security threats, remote work, compliance demands - DIY often becomes unsustainable. The limitations include unpredictable costs, lack of expert security, and higher risk of downtime or data loss.